Mt. Rainier

Fox Restaurant Concepts

A flexible custom framework allowed Fox Restaurant Concepts to easily manage their web presence while providing a strong platform to showcase the unique character of each of their restaurant brands.

  • Client

    Fox Restaurant Concepts

  • Agency

    M&C Saatchi LA

  • Art Direction

    Tania Gomez

  • Tech Leadership

    John Leung

  • My Role

    Design, Production, Front-End Development

The main FRC website focused on editorial content and powerful community-driven imagery to convey their concept of “Creative. Culinary. Community.”

Unique custom websites were built for each of the individual brands, based on their own visual identity and tone.

I developed a custom front-end framework that allowed our team to launch twelve distinct websites in the span of a year.
Post-launch metrics saw an increase of over 200% in website visits and over 70% in online reservations for North Italia and The Henry.

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