A flexible custom framework allowed Fox Restaurant Concepts to easily manage their web presence while providing a strong platform to showcase the unique character of each of their restaurant brands.
Fox Restaurant Concepts
M&C Saatchi LA
Tania Gomez
John Leung
Design, Production, Front-End Development
The main FRC website focused on editorial content and powerful community-driven imagery to convey their concept of “Creative. Culinary. Community.”
Unique custom websites were built for each of the individual brands, based on their own visual identity and tone.
I developed a custom front-end framework that allowed our team to launch twelve distinct websites in the span of a year.
Post-launch metrics saw an increase of over 200% in website visits and over 70% in online reservations for North Italia and The Henry.
